AutoRaptor Blog
Sep 16, 2015
Good automotive internet marketing can have a drastic influence on how many sales you make this year. Up your conversions with these top 10 campaign ideas. Remember the days when customers appeared at your car dealership every morning with heaps of cash, waiting eagerly to spend their money with you, even though you hardly marketed […]
Read postSep 10, 2015
Many auto dealers have had varying degrees of success with digital marketing, and many have failed to keep up with the ever-changing winds of how customers expect to be engaged online. Plus, it’s difficult to keep your finger on the pulse when you have a business to run. A business, many like to point out, that can stand on its legs without all this new technology.
Read postAug 12, 2015
Automotive sales is one of the most competitive businesses in the United States, and you have to be aware of what your competitors are doing to drive their numbers to steer yours in the right direction. If you ignore your competitors, you are missing a great opportunity to learn from their successes as well as […]
Read postAug 6, 2015
The electric car is catching on fast among consumers, and you likely have seen increased interest in them on the car lot – even if they aren’t yet part of your inventory. The high cost of gasoline, environmental concerns, and improvements in technology have made selling energy-efficient cars much more plausible and even profitable as […]
Read postAug 3, 2015
In part two of our automotive social media marketing series, we look at why Twitter is a great social media network for your dealership to interact with potential customers, in addition to best practices that your dealership can implement. Twitter has over 500 million users, with 135,000 new users signing up every day – including […]
Read postJul 29, 2015
When trying to make your business successful, the representatives you have on hand to market and sell your product are just about as important as the product itself. The world of sales is competitive and it takes a very specific type of employee – especially in consumer goods. So how can you make sure that […]
Read postJul 22, 2015
Engaging automotive lead management ILM and CRM can be a complicated part of your overall marketing. Since Internet lead management and customer relations management are core aspects of selling cars, these are not optional if you want to be successful in the modern age. The Internet is a powerful tool, and your relationships with your customers are at […]
Read postJun 29, 2015
Start Your Search Engines The internet has revolutionized everything we do on a daily basis, including buying and selling cars. For your dealership to resonate with its customer base and make sales in a highly competitive market, it is paramount to make inventory details, pricing, and availability easy to access in an online platform. What […]
Read postJun 29, 2015
People who visit a used car dealership are often primed to be on the defensive, afraid you’re going to take their money and sell them a lemon. In order to be successful, you have to be ready for the main obstacles to a sale. Here are 10 misconceptions about used cars, and how you can […]
Read postJun 16, 2015
Start Your Search Engines The internet has revolutionized everything we do on a daily basis, including buying and selling cars. For your dealership to resonate with its customer base and make sales in a highly competitive market, it is paramount to make inventory details, pricing, and availability easy to access in an online platform. What […]
Read postMay 21, 2015
Just a few years ago, we likely never dreamed we’d be using text messaging as part of the sales process. But more and more dealers are using text messaging to facilitate communication between sales staff and customers. SMS texting allows quick, direct communication that works on most mobile phones today. In addition, US adults are […]
Read postApr 22, 2015
Overwhelmed with Resources Attracting online used car leads online to your dealership can be an arduous business. Without an efficient way to capture real leads, efforts and time spent to attract them is unfocused and results in little success. It’s actually easier than ever to use online means, however; the issue for many is knowing […]
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