AutoRaptor Blog
Oct 14, 2015
Hiring an automotive marketing manager is a smart move, but you need to find the right candidate for the job. Here is a checklist to go by. Every smart car dealership owner knows to adapt to their customer’s needs and wants. As technology continues to change how consumers interact with brands and buy products, car […]
Read postOct 12, 2015
Motivating your team with these car sales training tips can turn your dealership around Walking into a sales manager position at a pre-owned car dealership can be tricky, especially when the sales team has been struggling to close deals. Every salesperson has a distinct way of doing things: how they engage with customers, what points of […]
Read postSep 30, 2015
A simple guide to selling cars online and creating red hot internet leads for your used car dealership Saying the used car industry is going through a rapid change would be an understatement. If you’ve been in car sales long enough, you’ve seen the drastic turn towards selling cars online. Where only a fraction of […]
Read postSep 23, 2015
Consumers are expecting the best digital experience from businesses. As technology continues to influence how your customers make decisions for buying products, the more intense the consequences of not having a solid digital marketing strategy will become.
Read postSep 16, 2015
Good automotive internet marketing can have a drastic influence on how many sales you make this year. Up your conversions with these top 10 campaign ideas. Remember the days when customers appeared at your car dealership every morning with heaps of cash, waiting eagerly to spend their money with you, even though you hardly marketed […]
Read postSep 10, 2015
Many auto dealers have had varying degrees of success with digital marketing, and many have failed to keep up with the ever-changing winds of how customers expect to be engaged online. Plus, it’s difficult to keep your finger on the pulse when you have a business to run. A business, many like to point out, that can stand on its legs without all this new technology.
Read postAug 12, 2015
Automotive sales is one of the most competitive businesses in the United States, and you have to be aware of what your competitors are doing to drive their numbers to steer yours in the right direction. If you ignore your competitors, you are missing a great opportunity to learn from their successes as well as […]
Read postAug 6, 2015
The electric car is catching on fast among consumers, and you likely have seen increased interest in them on the car lot – even if they aren’t yet part of your inventory. The high cost of gasoline, environmental concerns, and improvements in technology have made selling energy-efficient cars much more plausible and even profitable as […]
Read postAug 3, 2015
In part two of our automotive social media marketing series, we look at why Twitter is a great social media network for your dealership to interact with potential customers, in addition to best practices that your dealership can implement. Twitter has over 500 million users, with 135,000 new users signing up every day – including […]
Read postJul 29, 2015
When trying to make your business successful, the representatives you have on hand to market and sell your product are just about as important as the product itself. The world of sales is competitive and it takes a very specific type of employee – especially in consumer goods. So how can you make sure that […]
Read postJul 22, 2015
Engaging automotive lead management ILM and CRM can be a complicated part of your overall marketing. Since Internet lead management and customer relations management are core aspects of selling cars, these are not optional if you want to be successful in the modern age. The Internet is a powerful tool, and your relationships with your customers are at […]
Read postJun 29, 2015
Part two of our roundup of standout automotive dealer websites, spotlighting five real dealership sites — from Subaru of Cherry Hill to Rick Case Kia — that nail clean design, easy navigation, and fast access to inventory.
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