AutoRaptor Blog
Jun 29, 2015
People who visit a used car dealership are often primed to be on the defensive, afraid you’re going to take their money and sell them a lemon. In order to be successful, you have to be ready for the main obstacles to a sale. Here are 10 misconceptions about used cars, and how you can […]
Read postJun 16, 2015
Start Your Search Engines The internet has revolutionized everything we do on a daily basis, including buying and selling cars. For your dealership to resonate with its customer base and make sales in a highly competitive market, it is paramount to make inventory details, pricing, and availability easy to access in an online platform. What […]
Read postMay 21, 2015
Just a few years ago, we likely never dreamed we’d be using text messaging as part of the sales process. But more and more dealers are using text messaging to facilitate communication between sales staff and customers. SMS texting allows quick, direct communication that works on most mobile phones today. In addition, US adults are […]
Read postApr 22, 2015
Overwhelmed with Resources Attracting online used car leads online to your dealership can be an arduous business. Without an efficient way to capture real leads, efforts and time spent to attract them is unfocused and results in little success. It’s actually easier than ever to use online means, however; the issue for many is knowing […]
Read postApr 8, 2015
Where specifically are car buyers going to look for such information online? And, more importantly, once you know where they are how can you join (or even lead!) the conversation? It is not surprising that the majority of today’s tech-savvy consumers rely on online review sites and social media to complete research before selecting an […]
Read postMar 18, 2015
Why It’s Important for Your BHPH Dealership to Build Community Relationships and Where to Start It is not uncommon for large new car dealerships to sponsor and volunteer at charity events or organize fundraising efforts for scholarships or other causes. The potential for increased awareness and reputation of the dealership is significant. BHPH dealerships have […]
Read postFeb 19, 2015
Craigslist can be a blessing or a curse for independent dealers. No one selling experience is like the other, and the ads you prepare and post should be no different. While there is really no formula when selling your car online, a little common sense goes a long way in helping you get the most […]
Read postFeb 12, 2015
Add ons. This tongue-in-cheek term refers to a host of options for today’s automotive customer, but the truth is that add ons are in fact mutually beneficial for the buyer and the dealer – not to mention profitable. Auto sales is a two-way street that should be a win for all those involved, and additional […]
Read postFeb 5, 2015
Buckle Up When closing the deal on an auto sale, the test drive is a good sign. It means that your customer is interested – nearly hooked – on the make and model in front of them! Savor the moment, but not for long. There is still work to be done. The prospective customer has […]
Read postDec 16, 2014
You made cold calls that left you on ice, sent direct mail directly into the trash, and got banned from Craigslist. How the heck do you get more automotive leads? All of the methods mentioned above are known as outbound marketing. Or as we like to call it, “interruption” marketing. The secret to automotive lead […]
Read postNov 13, 2014
At AutoRaptor, we’re about efficiency and helping you figure out how to save time at your used auto dealership, so you can focus your efforts on the most important factor to success – providing an excellent experience for each and every one of your customers. Employees are your biggest asset and, of course, your biggest […]
Read postOct 15, 2014
Email marketing is a smart way for independent auto dealers to attract, retain, and grow loyal customer bases. Dealerships with strong email marketing strategies have proven success in boosting sales, generating new leads, increasing their website traffic, and building customer loyalty. Are you doing everything you can to make sure that your emails are opened, […]
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