AutoRaptor Blog

Dealership CRM insights and sales growth ideas

Apr 11, 2016

Dealership Compliance: How to Know if Your Dealership is At Risk

Are you at risk for dealership compliance violations? Dealership compliance has spread like wildfire since the passing of Dodd-Frank and the formation of the Consumer Finance Protection Bureau. There are numerous strict regulations, from F&I to marketing to inventory, that it’s your job to stay on top of. How is it possible to keep up? As an […]

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Apr 6, 2016

A Permission Email Marketing Primer: Best Practices For Compliance

Are your emails breaking spam laws? Think beyond permission: email marketing must be compliant with the CAN-SPAM Act Do you know how easy it is to break the law when you send an email? It’s not something car dealership owners think about until they get hit with a big fine. Permission email marketing messages must […]

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Apr 1, 2016

Assigning Automotive Leads to Your Sales Staff: Best Practices

Want to boost your conversions? Assign your automotive leads with a strategy—use our best practices for faster follow-ups and higher performing workflows     You’re a sales manager. You walk into the dealership one morning, take a seat at your desk, sign into your CRM system, and see a long list of leads waiting for […]

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Mar 30, 2016

How to Improve Your Auto Dealer Marketing in 10 Steps

If you want to boost lead traffic and close more car deals, start by changing your auto dealer marketing. Here’s a 10-step process to get started! You just started as the new GM of a pre-owned dealership with three locations. The owners understand that car sales, at the end of the day, is a face-to-face […]

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Mar 28, 2016

How to Close Special Finance Leads and Maximize Profits

Get on track to secure true ROI for your special finance leads. Make your marketing dollars count with better customer service and well-structured deals There’s a lot of money to be made in the subprime market. If you’ve allocated your marketing funds to focus more on attracting special-finance leads, you’ll want to raise your closing […]

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Mar 25, 2016

Automotive Marketing Ideas to Suggest to Your GM

Looking for the best automotive marketing ideas? Start thinking like a marketer and pitch your GM on new strategies Do you ever creep on another dealership’s website or Facebook page to check out all the wonderful marketing material they’re putting out? Or maybe notice that, for some odd reason, they are always the first dealer […]

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Mar 23, 2016

4 Ways Auto Email Software Drives Qualified Leads

Want to qualify leads before they reach the dealership? Oil up your sales funnel with auto email software that targets, nurtures, and converts prospects Just like the auto industry, online marketing is always changing. New strategies pop up, and others fall out of fashion. But there is one method that has continued to stay relevant: […]

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Car Sales Training Ideas For Results-Driven Managers

Mar 21, 2016

Car Sales Training Ideas For Results-Driven Managers

Are your sales trainings not making a difference? Try these car sales training ideas focused on revisiting fundamental skills with new methods Dealership owners with an eye toward professional development are smart investors. Why? Because they’re helping salespeople succeed. As a manager, it’s your responsibility to develop car sales training ideas that invigorate your team. […]

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Feb 10, 2016

7 Ways to Mix Up Your Auto Dealership Marketing

Give your auto dealership marketing a new look: here are seven ways to shake up your marketing and start attracting more customers  If there is one thing you can count on for marketing, it’s this: there is no one way to do it. It’s …

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Feb 1, 2016

6 Tips For The Perfect Car Dealer’s Facebook Page

Facebook is here to stay, folks. Social media, as a whole, is only growing. In today’s world, if you want to run a successful car dealership, you need to learn how to use this tool properly. And guess what? It’s not difficult! With a little bit of effort and strategy, Facebook has the potential to reap big rewards.

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