AutoRaptor Blog
Jun 28, 2017
In car sales, phone training can mean the difference between making money and waving goodbye to potential customers It’s time for a reality check: If you think your dealership is converting the majority of its calls into cash, there’s a good chance that you’re wrong. According to an IHS Automotive analysis, 84% of a dealership’s […]
Read postJun 26, 2017
Stop stressing over brainstorming blog post ideas—here are plenty of topics to get your creative juices flowing. As a tech-savvy auto dealership, you’ve done your homework when it comes to Internet marketing strategies. You love doing A/B testing with your email subject lines, you know the power of high-quality photos on your website, and you understand […]
Read postJun 19, 2017
Before you pick up the phone to make that next sales call, double check your dealership’s rules for telemarketing compliance. Just off the top of your head, what is your perception of the average telemarketer? Do you picture a sprawling call center filled with hundreds of agents chatting away on headsets? Are they robotically reading […]
Read postJun 7, 2017
When you’re selling a classic brand like Buick, facts about the company’s history, products, and awards can help pique customer interest If you’re in the business of selling Buicks, you’re not blind to the public’s perception that the brand is a bunch of giant, boat-like, “grandpa” cars. You know the truth, though; you’re just trying […]
Read postJun 5, 2017
Use Instagram to your dealership’s advantage with these car dealership marketing ideas You revamped your dealership website, invested in a high-quality automotive CRM, and are finally sending out regular email newsletters to your customers. You’re proud of how you’ve brought the company into the digital age and brainstormed innovative car dealership marketing ideas—and you should […]
Read postMay 31, 2017
Utilize these techniques for building rapport over the phone to gain trust with your prospects and get them into the dealership Salespeople in the auto industry today have to be more multi-faceted than ever before. The sales cycle begins online and …
Read postMay 22, 2017
Supercharge your monthly car sales meeting topics with team brainstorming and open forum communication Do you ever get the feeling that your monthly sales meetings are going nowhere? Everyone piles into the conference room five minut…
Read postMay 17, 2017
The importance of car dealership branding continues to grow with digital marketing and technology-driven audiences
Read postMay 10, 2017
Commit these Chrysler facts to memory and transform from an ordinary salesperson into a brand ambassador As one of the “Big Three” American automobile manufacturers, Chrysler has been a force in the auto industry since the 1920s. It sells vehicles not just under the Chrysler brand, but Dodge, Jeep, and Ram Trucks as well. You […]
Read postMay 3, 2017
Taking a look at your auto dealership compliance checklist every quarter will help avoid any unfortunate surprises Compliance. Just hearing the word is enough to send shivers up the spine of any auto dealership owner, manager, or employee. It’s not that you don’t want to follow the rules—it’s just that there are so many of […]
Read postMay 1, 2017
Stay competitive in the warmer month by using some of these dynamite dealership marketing strategies Winter is notoriously challenging when it comes to auto dealership sales, with January typically being the slowest month of the year for U.S. auto sales. January 2017 was no different than past years, with the top three companies in U.S. […]
Read postApr 26, 2017
If a customer asked to learn all about the Kia brand, how many Kia facts would you be able to share? Kia is one of the fastest-growing automotive brands in the U.S.; drivers are fans of the company’s reliable vehicles and affordable price points. Not all of your customers may know much about the Kia […]
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