AutoRaptor Blog
Oct 25, 2017
If your dealership still isn’t ranking as high as you’d like on Google, check to see if you’re making any of these automotive SEO errors. “I just Googled our dealership, and we don’t even show up on the first page of results!” If this sounds familiar, it’s because it’s a common sentiment among all types […]
Read postOct 16, 2017
Car finder websites like TrueCar and Edmunds are popular with consumers—but are they right for your dealership? If you’ve been in the auto industry for a while, you may like to think back fondly to the “good old days”—long before the internet played such an integral role in your daily business. The internet has improved […]
Read postOct 9, 2017
Make the right deals and auto auction sales could be your ride to success There are a lot of variables in the world of auto dealerships – especially if your business runs on used cars. Vehicle quality is always a concern, as is the credit history of your customers, and even the weather. But no […]
Read postOct 4, 2017
Upside down car loans are becoming the norm, but you’re in a unique position to change this trend. 2016 was a bad year for trade-ins. 32% of all trade-ins toward the purchase of a new car were under water, according to Edmunds. In other words, one-third of the customers buying from your dealership likely have […]
Read postOct 2, 2017
Hybrid vehicles aren’t just a fad—they’re the future of the auto industry. Here are some of the latest hybrid cars to add to your dealership inventory. Remember when hybrid vehicles hit the U.S. market in 1999? They were almost a novelty at the time, and many car owners had no idea what to do with […]
Read postSep 27, 2017
Sell more “Caddys” by impressing your customers with your extensive knowledge of Cadillac facts As a Cadillac salesperson, you understand the brand’s incredible legacy. However, since the height of the company’s cool-factor in the 1950s and 1960s, it’s struggled to keep up with other big luxury car brands like BMW, Mercedes-Benz, and Lexus. Sales are […]
Read postSep 20, 2017
Make your job easier and your customers happier by following these simple rules for proper business office etiquette F&I Managers are important leaders in nearly every auto dealership. On any given day, you can find them trying to complete deals, boost profits, overcome customer objections, finish (error-free) paperwork quickly, and keep up with compliance on […]
Read postSep 18, 2017
Simple errors can result in auto finance compliance slip-ups that get your dealership in big trouble. Here’s how to steer clear of these damaging situations. As a finance manager, what would you say is the most important part of your job? If you’re like many others in the same profession, there’s a good chance you […]
Read postSep 13, 2017
You’ve mastered the art of traditional auto auctions, but what about online vehicle auctions? Here’s how to navigate these digital car-buying opportunities. There’s nothing quite like an auto auction, don’t you think? Once you’ve learned the in’s and out’s and get more confident in placing winning bids, navigating around the events can be fun. You […]
Read postSep 11, 2017
Complying with used car warranty law isn’t optional—your entire business may depend on it Running an auto dealership is no easy task, and as GM, you likely spend lots of time figuring out ways to make the sales process run smoother and how to turn your team into a well-oiled machine. However, for all the […]
Read postSep 6, 2017
Dealer floor plan financing is how most dealerships can afford to maintain an impressive showroom—but don’t get on the bank’s bad side Unless you’re independently wealthy, there’s a solid chance you’re not paying directly out-of-pocket for all of the vehicles on your dealership’s lot. Dealer floor plan lending makes it possible for you to maintain […]
Read postSep 4, 2017
Generate and convert auto sales leads for Buy Here Pay Here lots with a little help from the digital world. Are you still running the same radio spot that you recorded six years ago? Or continuing to funnel the majority of your advertising dollars into TV commercials that result in a lot of phone calls, […]
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