Randash Auto Center

Chad Randash started Randash Auto Center in Bozeman in 2007 to help customers find vehicles that fit their individual circumstances and needs with affordable monthly payments.

A buy-here, pay-here dealership, Randash Auto Center has two locations—one in Bozeman, Montana, and the other 150 miles away in Billings.

“The hardest thing about buy-here, pay-here is that everything’s chopped up…which we’d gotten used to making work. Eventually, we looked at and tried out a few different CRMs, but AutoRaptor does a great job with its simplicity. It works well, and it’s an easy process.”

“The CRM is as good as the information we put into it, so when the leads come in, we can use AutoRaptor to organize and distribute the information.”

Another thing Chad has found helpful about the AutoRaptor dealership CRM is the way it helps him manage a remote sales team.

“As a manager or an owner, as long as you can put those key metrics in to see what the productivity is—call volume, text, email—and then understand what the sales are going to look like—I think that’s so important.”

“I can see what they are doing and whether the sales are accompanying that, and if not, I can help coach the sales manager what to do to improve.”

Chad also finds that having an automotive CRM better engages the workforce. It allows his teams to follow up on leads within minutes, which increases the number of sales 10x.

“It gives them a roadmap,” says Chad. “It’s a nice way of keeping people on track.”

Randash Auto Center also takes advantage of the automation features offered by AutoRaptor. “The automation is great. It really allows us to get a lot done in a short time.”

“Before AutoRaptor, our dealership in Billings would take leads from the website and give them to the salespeople. There was no real follow-up or structure on what the salespeople should be doing.”

“Now with AutoRaptor, the sales are increasing there, and we’re starting to climb the ladder, even in a pandemic. Just like with the salespeople, AutoRaptor has given us as owners a roadmap to success.”