The challenge
Before AutoRaptor
Car Credit Solutions was working in the traditional way: notes on yellow legal pads, inventory in a separate DRM system, e-leads somewhere online, and walk-ins managed randomly.
Small Dealership increased sales by 18% with AutoRaptor CRM
“We’ve experienced the benefit of having a place to capture all the data and to really manage it with action plans”
18%
sales increase
The challenge
Car Credit Solutions was working in the traditional way: notes on yellow legal pads, inventory in a separate DRM system, e-leads somewhere online, and walk-ins managed randomly.
The solution
AutoRaptor organized leads from a variety of sources in one place, helping the sales team manage those leads efficiently and turn one-time leads into long-term customers.
The results
In Joplin, MO, Car Credit Solutions, a small, independent Lease Here Pay Here dealership, had long struggled to compete with the area’s monster franchise dealers. Offering in-house financing and a 30- to 40-car inventory of 2002-2014 domestic autos, it was in the depths of a slow sales year in 2013.
Credit Car Solutions couldn’t just sit back and wait for customers to show up in an economy like that. It had to go above and beyond. The problem was that the sales team was working in the traditional way: notes about each customer contact were on yellow legal pads, inventory was detailed in a separate DRM system, e-leads lived online somewhere else, and information about walk-ins was “managed” randomly.
What’s more, this scattered system made it difficult for the sales manager to monitor and help his team work efficiently. Everyone was working hard, but they weren’t working better.
AutoRaptor was easily integrated with the company’s website provider, and organized all of their leads, from a variety of sources, in one place, enlarging their lead base and allowing the sales team to manage and leverage those leads efficiently and effectively.
Car Credit Solutions utilized AutoRaptor’s user-friendly, automated email campaign feature to market their available inventory to targeted customers, leading to a dramatic increase in closing sales percentages.
The company’s sales reps took advantage of the AutoRaptor mobile app to scan drivers licenses, get demographic data about the customer, and scan VIN codes to help develop trade information right on the lot.
Sales reps used AutoRaptor’s built-in texting feature to follow up with customers who prefer text contact quickly, prompted by AutoRaptor’s automated daily task generation system.
The numbers don’t lie, and Car Credit Solutions not only experienced a huge improvement in business, but set itself up to survive and even thrive in the future, no matter what twists and turns the world takes.
Proof points
See how AutoRaptor can help your dealership organize leads, improve follow-up, and create a stronger sales process.
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