AutoRaptor Blog
May 23, 2018
In today’s wireless world, it’s essential to be smart about your dealership digital marketing strategy. Auto marketing used to be reasonably straightforward. You’d place a weekly ad in the newspaper, schedule a bulk mailer campaign to go out every few months, and then you’d rely on cold calling and dealership visitors for the rest. Now […]
Read postMay 16, 2018
You may feel confident in your knowledge of Do Not Call regulations, but are you sure your car dealership texting is TCPA compliant? Texting is an excellent way for auto dealers to communicate with clients, but along with its popularity comes the need for car dealership texting guidelines to protect consumers from unwanted solicitations. You […]
Read postMay 9, 2018
Bad reviews pop up from time to time, but are you prepared to defend your dealership reputation when it’s under attack? Word of mouth has always been a factor in a car dealer’s success, but the internet has increased the speed at which information travels. Dealerships are under more pressure than ever to maintain a […]
Read postMay 2, 2018
One of the best ways to protect your dealership is by establishing strong F&I training practices. F&I training may not be every manager’s favorite topic, but with dealership compliance, the business office can’t be too careful. By training and staying up-to-date with compliance regulations, even the most experienced business managers can learn something to prevent […]
Read postApr 30, 2018
10 of the Most Surprising Dealer Communications Insights Online and mobile technology has changed how vehicles are sold but do you know which dealer communications are most effective? If you don’t, it’s time to change that. Communication skills, or lack thereof, have a huge impact on the success of your marketing campaigns. The best campaign […]
Read postApr 25, 2018
Car dealership paperwork is inescapable, but you can increase profits by going digital. Even as the auto sales industry works to reduce dealership paperwork procedures, it can still feel like you spend a small fortune on paper and ink. Thankfully, there’s a simple way to reduce paper and cut costs – even with changing compliance […]
Read postApr 18, 2018
A vehicle inventory management checklist will help you create flawless listings and stand out from the thousands of other dealerships online. The vehicle inventory management process starts as soon as the dealership manager prints off a bill of sale for a new unit. The vehicle gets a stock number, tags and folders, and then gets […]
Read postApr 11, 2018
Unless you want to risk massive fines, every sales rep in your dealership needs to understand the FTC Buyer’s Guide. When a customer buys a pre-owned vehicle from your lot, the Used Car Rule requires you to give them a copy of the FTC Buyer’s Guide. The Used Car Rule has been a mandatory car […]
Read postApr 4, 2018
Auto industry trends are fleeting. Unless they can enhance the efficiency and profitability of the sales process, dealers move on, and they’re quickly forgotten. Car dealers have experienced a myriad of auto industry trends over the last couple decades. The most substantial changes have impacted inventory and customer relationship management because people just don’t buy […]
Read postMar 28, 2018
Do you feel like your sales meetings are lacking that little something extra to get your team motivated again? One of the best ways to get out of a slump is to get inspired by great sales quotes. Motivational speakers, sales training coaches, auto company founders and CEO’s are all fantastic resources for words of […]
Read postMar 21, 2018
These car salesman tips are just what you need to help train new hires. It doesn’t matter who you employ; both experienced and amateur salespeople need training, and it’s your job to give them car salesman tips that will help them succeed at your dealership. Your approach to training can have a significant impact on […]
Read postFeb 28, 2018
You’ve probably tried every one of the most popular holiday car sales promotions in existence, but do you know which ones can genuinely increase dealership traffic? Auto dealers commonly advertise holiday car sales that relate to presidents, veterans, long weekends, or change of seasons. While you may not celebrate every single one of them, you […]
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