Ignoring existing clients is one of the worst things a car dealer can do. Not only does it put dealers at risk for negative customer service reviews, but it can also drastically affect their chance of being profitable because existing clients are up to 70% more likely to make a purchase. When lead generation is slow, salespeople can turn things around by focusing on dealership customer retention efforts.
Not sure where to start? Here are 10 dealership customer retention strategies car buyers respond to best.
Frequently asked questions
Questions About This Topic
Why is customer retention important for dealership profitability?
Existing clients are up to 70% more likely to make a purchase than new prospects, so ignoring them risks negative customer service reviews and lost profit potential.
When should a dealership lean more heavily on customer retention efforts?
Retention strategies are especially valuable when lead generation is slow, giving salespeople a way to turn business around by re-engaging existing clients rather than only chasing new leads.
What's the risk of ignoring existing dealership clients?
It can lead to negative customer service reviews and hurt profitability, since retained clients are significantly more likely to buy again than a brand-new prospect.
